Customer Persona

With a vast customer base across 153 locations, the company is a popular stock market solution provider. It is an industry leader in providing financial & investment advice across sectors. Being one among the first ever brokerage firms to initiate online trading in India, our client has over 25 lakh customers who are active stock traders. They came up with the vision of an exclusive financial edutainment platform to educate masses on the significance, tips & the nuances of handling stocks, commodities, mutual funds & investments among others.

The Challenge

The stock broking company wanted to simplify finance & trading education by leveraging video. They wanted to use the story-telling format of conveying financial concepts via a number of movies, both long and short. In order to deliver an intuitive user experience & stream 1000s of educational videos that blurred the line between complicated investment strategies and garnering the best monetary returns, our client wanted to offer a subscription-based space for registered users to watch premium content on web, Android & iOS apps.

“To deliver financial learning in the form of edutainment movies was the key vision, which made its way to thousands across PAN India with exceptional streaming apps”
The Solution

VPlayed powered the client for a smooth & loss-free data migration to a fully-featured & standalone finance streaming platform. Authentication-based viewing was implemented to differentiate registered, guest & premium users. To make the learning videos more engaging, interactive voice notes were included, which further enhanced the flip-classroom experience. Live chat & live streaming with ANT media was incorporated to deliver 4k real-time lectures on finance.

For profitable monetization, subscription & ad-based access was further introduced across apps. And, further to boost conversion to premium users, 3rd party marketing tools alongside Google Analytics were made available.

The Results

The streaming app experience & intuitiveness was soon recognized by users across PAN India. This resulted in the firm quickly amping up with 100K+ app downloads in reaching thousands of stock broking enthusiasts to learn better on trading methodologies & financial investments. With 100% positive feedback from 50K+ subscribers, this alliance was a fruitful collaboration to make finance learning accessible without barriers.

  • 100K+
    App Downloads
  • 50K+
    Active Users
  • 100%
    Positive User Feedback

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Client Testimonials

VPlayed’s flexible video management system and multiple monetization models enabled BS Value OTT to grow rapidly and become one of India’s top regional streaming platforms. We are excited about expanding our roadmap with the support of VPlayed team.

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RJ Vigneshkanth,
CEO, Black Sheep Entertainment

VPlayed team helped us in putting together a robust fitness streaming platform in a short span of time. It was great working with their knowledgeable engineering team who took keen interest in hearing our ideas and executed them to perfection.

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Juliana Wolfarth,
Product Manager, ZiYou

VPlayed provided us with a customizable OTT solution for East Africa, including a payment gateway tailored to the local audience. The platform works perfectly for our target region, and we are thrilled with the results.

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Felix Mpfizi,
Chief Technical Officer, Mass Kom Group
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