How To Sell Videos Online: Guidelines For Selling Streaming Videos
Published On June 28th, 2024 Media & Monetization
This blog comprehensively explores the intricacies of selling videos online, addressing key questions such as:
- How can one effectively sell videos online?
- What are the optimal platforms for selling videos online?
- Why should you consider selling your videos on the Internet?
Media consumption has witnessed a significant surge since the onset of the pandemic, sustaining this trend for nearly two years. Different generations exhibit diverse video consumption habits, but one constant is the diminishing prominence of traditional mediums like satellite televisions.
Over the past two decades, the online content market has successfully delivered value and also entertainment to a global audience. This evolution has created lucrative business opportunities for content owners and also media broadcasters across various industries.
Among these opportunities is the potential to sell your video content online and also generate revenue. However, for content owners, the challenge lies in understanding how to effectively monetize video content to reach a global audience and also derive profits out of it.
Explore these aspects further in the upcoming sections of this article.
Table of Contents
The Importance of Selling Video Content Online
The most critical question that should come to mind when marketing your videos online is the ‘Where can I sell my videos?’.
Well, there are numerous options before you. We will see them all one by one.
But what is online content monetization all about? Where did it all begin?
The urge to consume content anytime, anywhere, has led to a radical shift in selling online videos.
As a result, there has been a tremendous change in the dynamics of the video streaming business.
OTT services facilitate media streaming irrespective of the geographical location across platforms such as Mobile, Smart TVs, Gaming Consoles, etc.
Notably, this has bypassed the conventional distribution channels in general and also theatres in particular.
The statistics below indicate the monstrous growth of video-selling platforms worldwide.
- Sources let us know that the market for OTT platforms is projected to reach $332.52 Billion by 2025, with a 16.7% CAGR starting from 2018.
- In addition, Statista confirms the growth of 56% who claimed to watch more videos on online video platforms via television, whereas 52% had a greater inclination to stream videos on their devices.
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How To Sell Video Content Online? The Definitive 7-Step Guide
Let’s explore a step-by-step guide on how to sell videos online effectively.
Selling videos online is a more complex process than it may seem at first. It involves more than just filming, uploading and also sharing videos with viewers.
Here is the simple steps to sell videos online, Just follow with this step by step guide
- Define Your Target Niche Clearly
- Build a Content Strategy
- Choose a Platform to Sell Videos Online
- Manage All Your Content With A Video CMS
- Pick a Suitable Monetization Model
- Promote Your Video Selling Platform
- Plan Of Action For Future Goals
Lets see each steps in details
1. Define Your Target Niche Clearly
Begin with rule number one: precisely identify your target audience, the individuals you intend to sell your videos to.
Select a VOD platform provider that offers maximum flexibility and customization options for constructing a video streaming app.
Conduct a SWOT analysis of prominent players in your industry. Explore their specializations, target demographics, and the niche they have chosen for selling videos online.
- Profitable Niches in 2024
In 2024, profitable niches for selling videos online include fitness and health, sports and athletics, online education, & media and entertainment. These sectors offer diverse opportunities for content creators to monetize their videos and also cater to various audiences’ interests and needs
- Fitness and Health
Explore the opportunity to sell fitness content online from various settings such as gyms, homes, or fitness studios. This presents a mutually beneficial scenario for fitness enthusiasts, coaches, and also content creators.
- Sports & Athletics
Leverage online streaming to broadcast games and matches in real-time. Sports teams can answer the question of ‘where can I sell my videos’ by streaming live events, whether on a local or national level, including league games or test series.
- Online Education
Witness the transformation in learning and also training methods through independent educators offering online classes. These educators now provide accreditation with a competitive fee structure, facilitating virtual upscaling, especially in the post-pandemic era.
- Media & Entertainment
Explore the option of building an entertainment-centric platform similar to Netflix or Amazon Prime. Adopt a subscription-based content monetization approach to provide access to a vast content library.
⚡Also Read: How Does Amazon Prime Video Make Money? ⚡
2. Build a Content Strategy
Conduct detailed research on several topics and also draft a well-laid content strategy. Get inspiration/references from social platforms like LinkedIn, Youtube, or Facebook.
Are you planning to create courses on eLearning, blended learning, virtual classroom, etc.?
Then, websites like Skillshare and also Udemy are your go-to places to craft your content strategy.
If you’re into media and entertainment, browse through the Netflix or Amazon Prime Video catalogs.
Certainly, there’s no paucity of references.
3. Choose A Platform To Sell Videos Online
The VOD platform is the single-most crucial aspect of any video-selling site.
Hence, choosing the right VOD platform provider is vital to your success in the streaming industry.
Choose a platform that offers the following benefits – white-labeling, easy-to-use CMS and interface, HTML5 video player, multi-DRM solution, advanced AES encryption, etc.
For example, a platform like VPlayed checks all these boxes.
At VPlayed, we have helped hundreds of video streaming businesses like yours sell their videos online. VPlayed offers a fully-functional, 100% customizable, white-label VOD platform, and video monetization platform with 150+ features and also integrations.
Readers Also Read: How To Build A Video Streaming Website?
4. Manage All Your Content With A Video CMS
The video content management system is the software that enables you to centralize, manage, and deliver your videos securely online.
Therefore, it is essential to pick the best online video platforms provider that offers both self-hosted and cloud-hosted CMS in their package.
5. Pick a Suitable Monetization Model
As we spoke about the best means of elevating your video’s value, in this segment, you can learn more about top video monetization platforms using models such as SVOD, AVOD, TVOD, or a combination of three.
In this part, let us explore the top video monetization models – SVOD, AVOD, TVOD, PVOD.
You can determine which model would serve you best and also decide your subscription plans accordingly. It is also recommended to consider hybrid monetization models—a blend of two or more conventional models—to widen your audience base.
- SVOD (Subscription Video on Demand): Pay a monthly or annual fee for unlimited access to a catalog of video content, as seen on services like Netflix, Amazon Prime Video, HBO Max, and Disney+.
- AVOD (Advertising Video on Demand): Watch video content for free with ads, thereby leading to more revenue for content providers. Examples include Hulu, Peacock, and Tubi.
- TVOD (Transactional Video on Demand): Rent or purchase individual videos or bundles for a one-time fee through services like iTunes, Google Play, and also Vudu.
- PVOD (Premium Video on Demand): Pay a premium price to watch newly-released movies at home before other distribution channels. Examples include Amazon Prime Video and Apple TV.
These models offer viewers diverse options to access and also pay for video content, allowing content providers to generate revenue through various means.
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6. Promote Your Video Selling Platform
Merely distributing and monetizing videos is not enough to build a profitable video-selling business.
So, what else should you do?
Actively promote your videos online to earn more visibility and also gain traffic.
You can use the following techniques to do the same.
- Optimize your videos for streamlined viewing
- Craft click-worthy thumbnails
- Factor-in SEO
- Make effective use of social media
- Share your uploads
7. Plan Of Action For Future Goals
Last but not least.
Have a clear plan of action to chase down your future goals.
After a solid start, if you aim to diversify, you can start by expanding to devices such as mobiles, smart TVs, and also tablets.
Above all, the ultimate goal should be to make your content accessible across devices at all corners of the globe.
Why Should You Opt for Your Own Video Platform to Sell Content Online?
For those venturing into OTT video monetization, a crucial question arises: “Where should I monetize my videos online?”
“Where do I monetize my videos online?”
While many businesses resort to creating YouTube channels and also enabling monetization through ads (pre-roll, mid-roll, and post-roll ads), this approach may not be the most efficient one, particularly for larger content owners or business owners with niche-based audiences.
The solution lies in a custom-built video monetization platform such as VPlayed, offering a dependable and sustainable option in the long run. VPlayed empowers you to craft exceptional viewing experiences for your audience globally, anytime and also anywhere.
At the core of every successful business is customer satisfaction, a principle that VPlayed prioritizes. In contrast to leasing-based online video platforms, VPlayed’s custom-built OTT platform is self-hosted, providing you with lifetime ownership.
With a one-time investment, you purchase the platform and own it perpetually, free from usage fees or recurring charges. This ensures a cost-effective and also reliable solution for monetizing your valuable content.
Conclusion:
Monetizing videos online can indeed present challenges, requiring content creators to deliver high-quality, engaging content amidst a sea of competition for viewers’ attention. However, success in this endeavor is achievable by building a loyal following, consistently creating engaging content, and also exploring partnerships with advertisers or platforms that offer revenue-sharing options.
Therefore, opting to build your own self-hosted video monetization platform rather than relying on third-party platforms is a strategic choice. This approach allows you to distinguish yourself from the competition and maintain full control over your streaming business.
Ready to take charge of your video monetization journey? Consider investing in your own platform today and unlock endless possibilities for growth and also profitability.
If You Already Have an Idea About Launching a Monetization Platform, Schedule a Free Demo and We’ll Get You On The Road To Streaming Success!
Frequently Asked Questions (FAQ):
To sell videos online, you will either have to build or lease a monetization platform. If long-term success is your aim, building your own monetization platform is highly recommended. This way you can have complete control over your business — ensuring a smooth and sustainable monetization process.
Choosing the ideal platform to sell your videos online entails considering factors like your target audience, content type, and monetization needs. Assess the platform’s user-friendliness, payment options, and scalability. Ultimately, choose a platform that is aligned with your vision, unique selling proposition, content, and long-term goals for a sustainable video-selling business.
Yes, you can sell your videos online to multiple platforms simultaneously, making it effective for various business purposes. To ensure compliance, review the terms and conditions of each platform to avoid exclusivity agreement violations. It’s crucial to have a well-defined strategy for managing sales, payments, and enhancing the overall customer experience.
The most suitable video monetization model for selling videos depends on factors like content genre and your specific target audience. When selling videos online, it’s crucial to select a monetization model that aligns with your audience and content genre. Additionally, you can also consider factors such as subscription-based models, pay-per-view, or ad-supported options to find the best fit for your video content sales strategy.
Selling video content online offers numerous benefits — broader audience reach, passive income, and flexible work arrangements. Moreover, it facilitates direct customer engagement and the creation and sharing of unique, valuable content. This way individuals and businesses can tap into a thriving online video market and establish a more direct and profitable connection with their audience.
You can sell your videos for money on platforms like VPlayed — who let you build and launch your video selling website and sell your videos directly to the target audience. Alternatively, you can also consider selling ad space on platforms like YouTube or marketing stock footage on the internet.
Vignesh is an online video platform expert at VPlayed. I specialize in leveraging cutting-edge technology to optimize online video experiences. Outside of my professional endeavors, I enjoy delving into the latest advancements in movie streaming platforms and sharing my insights through blogging and discussions.
Hello, I need to create a monetization platform in order for video selling. Best regards
Hello, I capture videos for tour providers. We sell videos online and deliver the video of the experience. I am looking for one location to create branded channels per tour provider where they can post their pre sold videos, unsold video samples and advertising videos.
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Hi there,
I want to sell videos for my Education related videos on your platform, please suggest me how can I Sell it.
Looking for prices & demo for your platform to sell online videos & online classes
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Hi team, My needs are to have a monetization website that offers live streaming from my webcam, sells videos with DRM protection, as well as to be able to sell videos.
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Greetings, I have a client who would like us to develop and host a website where videos can be sold online for a subscription fee or as pay to view videos. Since I am new to this and will be the technical/developer, I would appreciate any suggestions and pricing so that I can quote them properly.
Hello team, During the course of building the site, we will be allowing coaches and trainers to sell their videos online. Currently, our company is looking for a solution for video DRM, payment, and storage. I’d appreciate it if you could email me the pricing information.
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Good day! I just want to ask how to sell videos online by creating a right platform?
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Hi, We are building a site that will allow coaches/trainers to sell their videos online. We are looking for a video DRM, payment and storage solution. We hope to have thousands of videos. Couldn’t tell from the site whether VPlayed is a good fit, and if so, what pricing would look like. If you could email me, that would be great.
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Hi, we are interested in a How to Sell Streaming Videos Online. Currently, we are looking for platform to sell videos, including front & back end support, content delivery + licensing support. We can discuss other details over the conference call. Please feel free to contact me in case of any questions. Thanks in advance!
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Hello, We are curious about on best website to sell videos & offering and platforms. We have an App with another selling platform, but our contract is up for renewal and we are exploring alternatives.
Thanks, Stephen
We are screening platform suppliers for our largest client. We produce for them hundreds of videos a year. They are looking to launch their own Netflix an sell subscriptions to individuals and corporations.
Good day, I have requested a demo. We are looking for a scalable video selling platform online. Looking for prices as well for licenses and customization
We will have videos that will be used by those in addiction recovery. We need the ability to sell videos individually, do subscriptions, and special offers.
Hello, I have 200 videos and I need a platform that helps me sell it on demand like VPLAYED. Can you help me please on how I sell my videos online?
Hi, I would like to see a demo of the Vplayed video selling platforms work. Specifically, I am interested in these features: TVOD, SVOD, PVOD, video/audio streaming, and DRM. Thanks!
Hello, we are looking for selling content online and host a library of exercise videos for our clients. These videos would be 5 – 20 minutes long and would complement the products we sell. We want customers to be able to see all the videos they’ve watched as well as pick up from where they left off on videos that they didn’t finish.
We are building a site that will allow coaches/trainers to sell their videos online. We are looking for a video DRM, payment and storage solution. We hope to have thousands of videos. Couldn’t tell from the site whether VPlayed is a good fit, and if so, what pricing would look like. If you could email me, that would be great.
Hi, Looking for the best video selling platforms. Detailed information on online video selling. Do you offer unlimited bandwidth? What about video streaming storage? What packages do you offer?
Hi, we are looking for a low-cost secured ott streaming solution for our android, ios app, and browser. We are at the initial stage of evaluating the video selling platform and we would like to know about your pricing plan.
Hello, I’m looking for how to sell video online. I need to upload our videos and embed them onto our website with a customizable player. We want to make sure we don’t run out of streaming data or storage and want to make sure the videos never go down.
I am currently looking for where can i sell my videos with monetization & launch a selling streaming platform.
We would like to consider you as a possible partner as we move forward and introduce significant new with How Do I Sell My Videos Online. Thanks in advance
Looking for a how to sell videos on your website and have some questions about specific functions of the monetize revenue experience. Also looking for some pricing that would be passed on to clients.
Looking for a platform that allows me how to sell my videos online vod and live stream my fitness classes, cooking classes and intructional videos to my clients
Hi there, I have a fitness course of 5 videos. I have a website on Wix.com. I need a way to sell content online on my website providing the link to the streaming platform after payment as a one-time purchase. Of course it could be a subscription. But I intend to create courses in future on different topics as well. Like “Complete beginners”, advanced, etc. Do you have a solution? Thank you. Best regards, Diana
Team, I am looking to start and manage a video training site for a client that teaches numerous courses. We are going to produce the videos and then upload them. What we need is a platform to organize and sell videos online.
Hello Team, We need a video on demand hosting solution for one-time-payments and subscriptions. It has to include video, audio, files(e.g. pdf, no need for drm) and live streaming. Is this possible with your system and how much would it cost?
Hello, We are searching for a white label VOD platform to serve our lessons. We need to sell our videos on a subscription model or sell streaming video collections or a single video. All our video will be organized in series but it is super important that every video page has a robust and configurable recommendation system. Recommendation system is a very important point for us. To be clear we need something like uscreen do, therefore a frontend UI site customizable easily, freedom to use payment model, but with a string recommendation system. Is Vplayed right for us? Can you give us some online sites that are now using Vplayed under the hood? Can you give us a test account or something to try the platform? PS I prefer email over telephone/meet/zoom talk. Thanks
Dear, I would like to request a quote for an online video selling platform. I would like to know vod sell online. The price for a site and app with all the mentioned add-on features. Please let me know what information is needed from my side in order to obtain the quote.
Hello, We are looking to sell videos online platform. Please let us know which of these features you currently support and/or if your platform supports to sell videos into the needed items in a reasonable timeframe.
Thanks for helping us find a how-to sell video online. Let’s us charge users to access ott streams and watch them again later. We would need two types of subscriptions, monthly and daily, and billing to be compatible with credit cards from South Africa. Can you help us with this?
HI, Looking to sell our workout videos online. Because of the pandemic our gym was forced to pivot our services online and we are currently exploring our options for OTT services. We currently use Vimeo Pro and are looking to sign up for their OTT services but came across yours but would like more information and pricing.
Hi, I would like to be able to sell videos on my website… How can I do this with your business model ? Is it expensive ? Keep me in touch Jonathan
Greetings, I am interested in your selling videos content online for OTT and video on demand. Please have someone contact me.
Thank you, Calvin Franklin
Hello, we are looking for an VOD service where selling content online our E-Learning courses and videos around the world. We´re looking for a customizable platform which is easy and fast to use. The videos should be stored safe and private. The idea is to sell mini series or single videos to our customers mainly with technical subject. Data safety and piracy is very important and should be a key feature. I hope to here from you With kind regards
Hi, I am interested in setting up a time to see a demo and want to know how to sell video online. We are a corporate wellness company looking for a new VOD OTT platform to transfer over 400 hours/videos. Do you offer any help in migrating the videos? We also need automated data analytics that we can pull per company and would like any more information on what kind of data reporting your platform can offer us. We sell our content to multiple corporations and need a platform that can migrate with everything we already have in place like website and pay accounts. Thank you,
Hello! i’m glad to write you. I’m a film maker and a have a short film that i will like to distribute or selling videos online..to your platform.. Below is the link for the trailer will be glad to hear from your team. Thanks