What is VOD Streaming? Definition, Benefits & Features
Published On June 3rd, 2024 How To
The term “Video on Demand” implies moving away from conventional TV viewing, where people had to watch at set times with limited options.
So, what has changed in the last decade?
Well, these days, videos are everywhere. It can be viewed anywhere, anytime, and on any device.
This means that VOD streaming is far more convenient than traditional viewing.
In this blog, let’s understand Video on Demand: what is VOD streaming, how does it differ from traditional television, what are their features, what are the benefits, etc.?
And, if you are a content owner, we have also listed the best video streaming platforms to start your streaming business.
Let’s start with the most important question.
Table of Contents
What is VOD Streaming?
VOD, short for “video on demand,” offers a new way to watch videos from a huge online library. It’s about giving viewers a wide range of choices and letting them watch whenever they want.
With a traditional TV, you have to be physically in front of the television to consume the content.
However, VOD streaming allows you to watch content whenever you want. All you need is an Internet-enabled device, an app or a website for a streaming service.
VOD streaming is now everywhere, from funny videos on Facebook to commercials on popular Netflix series. It has become a big part of how we enjoy entertainment and find information online.
The rise of popular video streaming platforms has changed the nature of online content delivery, ushering in a more interactive future. Recent research shows that people prefer to watch videos over other content such as emails, ads and blog posts.
The videos are just so relatable and fun for the audience.
Adapting to the Crisis: The Role of VOD Streaming and Entertainment Releases
In today’s age, the Internet is not only much faster than it was a few decades ago but also more expensive as well.
This shift has led to a demand for new forms of Internet-based entertainment, such as portable VOD solutions, to provide greater freedom and variety.
Take, for example, in-flight entertainment on long-haul flights, where streaming VOD attracts a lot of passengers.
A large percentage of direct releases from Video on Demand services have emerged even amid the global healthcare crisis, with significant revenue streams built for filmmakers, content owners and distribution channels.
If we remember the past — During the days of the emergency lockdowns, the broadcasting was limited to pre-recorded video streaming, primarily through transactional Video on Demand.
This new approach offers an attractive option for customers, which had a paywall that allowed them to access one time purchases.
Moreover, the adaptability of VOD streaming and its integration into entertainment releases has proven helpful in tough times, demonstrating the industry’s resilience and creativity.
Popular VOD Streaming Services: A Snapshot of the Streaming Giants
Lately, three of the VOD streaming platforms have emerged as leaders in dominating the premium VOD industry. The names include Netflix, Disney+ and Hulu, each offering customers a wide number of entertainment options for the end user.
But it is worth noting that these services operate under the umbrella of the network’s official partners and are designed for consumer-oriented interests.
This centralized approach means that independent content creators have absolutely no control over their revenue share when presenting their creative content on these platforms.
Consider the leading VOD platform in upscaling monetization, where you will get good reachability and generate high levels of engagement – VPlayed.
Aimed at the forefront, VPlayed enables you to uplift your position in the VOD market at a critical time, meeting today’s need for advanced content offerings.
These best VOD platforms facilitate the delivery of personalized video content delivered in a fully custom and white label VOD framework. Secure platform ownership with robust Video on Demand hosting and access to 10+ revenue scaling models ensures a quick start to earning.
And that’s not all; the benefits are broader than that, making it necessary to examine how much value VPlayed brings to the table in terms of on demand video streaming.
How Does VOD Streaming Work?
VOD streaming works by storing video files on servers accessible via the internet.
Whenever a user requests a specific video, the server sends the data to the user’s device in real time. VOD allows for instant video playback without having to stick to a fixed, rigid schedule that doesn’t fit your plan.
But how are gigabytes of videos distributed and streamed across the world from the server?
The answer is Content delivery networks. CDNs optimize streaming by distributing data across multiple servers for efficient delivery.
So, in a nutshell, VOD streaming technology has fundamentally changed how we watch entertainment.
In the past, people often had to pay for services they didn’t really need, and this led to higher subscription costs.
Limited device options and content restrictions based on location made traditional media look less appealing compared to VOD streaming services.
But VOD streaming services are different.
Because they give access to approved content, letting users watch whatever they want, wherever they are, and whenever they want.
Unlike traditional media, VOD streaming platforms let users watch content even after it’s been broadcast live and that is perhaps the most interesting part of it.
With pre-recorded streams, users can watch content whenever it suits them best.
New technologies like HLS, RTMP, and cloud transcoding in on-demand streaming make the experience even better.
These improvements help content load faster and with fewer interruptions, making it more enjoyable for users.
This better, more refined experience is a big reason why more people are choosing VOD streaming platforms over conventional forms of entertainment nowadays.
How Does VOD Streaming Differ From Live Streaming?
Understanding the difference between VOD and live streaming can be confusing, but there are some key distinctions.
Live streaming shows events as they happen, with viewers watching in real time. Live streaming makes viewers feel like they’re part of the action, even if they’re not there in person. They can also share their thoughts with friends while watching.
VOD streaming, on the other hand, offers pre-recorded content that viewers can watch whenever they want. They have the freedom to watch this content at their own pace, fitting it into their schedule. Plus, they can watch from any device with an internet connection.
Many live streaming platforms, especially religious streaming services, often reuse their content for on-demand streaming.
Once the event has gone live, these services make these videos available on their websites and monetize them later. Besides, it also makes it easier for more people to watch, irrespective of their internet speed or device.
So, we have come a long way from the rigid schedules of conventional television. Both VOD streaming and live streaming have changed the way we consume content. We now have more options, and the experience is all the more interactive.
Leading online video platforms often repurpose their content, releasing it within the video streaming website, contributing to the service’s growth.
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Top Benefits of Video on Demand (VOD) Streaming
Video-on-demand streaming offers several solid benefits to both users and streaming services over their conventional counterparts.
1. VOD is Convenient:
VOD streaming gives you on-demand access to a vast content library. As we have already discussed, it lets viewers watch what they want, when they want, at their convenience. They no longer have to adhere to a fixed schedule.
2. VOD Offers Variety in Content:
With a VOD streaming platform, users can explore a diverse spectrum of content genres, like movies, TV shows, documentaries, and educational videos — everything in one place. It allows platform owners to cater to diverse audiences with varied tastes and interests. VOD always gives something for everyone to enjoy.
3. VOD Streaming is Accessible:
Be it smartphones, tablets, smart TVs, or computers, content in VOD can be accessed across devices. It means your viewers always have something to watch anytime, anywhere. It can be at their homes, on the go, or even when they’re traveling.
4. VOD Gives Personalized Watch Experiences:
Many VOD streaming platforms have powerful AI/ML-based video recommendation algorithms. They recommend content based on a viewer’s preferences, his/her viewing history, and ratings. You might have noticed the same on Netflix or even on YouTube.
This personalized recommendation algorithm gives a refined user experience by surfacing relevant and engaging content. On the one hand, it saves viewers time and effort searching for new videos to watch.
On the other hand, streaming platforms get increased watch times, engaged viewers, and improved click rates using a personalized video recommendation algorithm.
5. VOD Saves You Money:
Contrary to television and other conventional entertainment options, VOD streaming often comes with flexible subscription-based models or pay-per-view options. So, your users can access all the content they want only at a fraction of the cost of traditional cable or satellite TV.
So, quite evidently, VOD offers users more value for money. It gives them better control over their entertainment spending.
6. VOD’s Ad-Free Experience:
Most subscription-based video streaming services like Netflix offer an ad-free viewing experience.
In other words, viewers have zero interruptions during the playback — they get a more immersive, satisfying experience than what is provided by television or cinema theatres.
7. VOD Allows for Micro-targeting
Users generate a large amount of data with their activities on a VOD platform. And platform owners can leverage this user data and analytics to deliver targeted advertisements and promotions.
Having a better understanding of individual preferences, target demographics, and behavior allows them to tailor offerings to specific audience segments.
8. VOD Has Better Scope for Content Analysis
VOD operators employ content analysis techniques, like metadata tagging and categorization algorithms, to organize and categorize videos.
In simple words, content analysis promotes efficient content discovery and searchability. From a user’s POV, it makes it easier for them to find relevant videos quickly and easily.
Let’s know about its key merits!
Recommended Reading
Best Monetization Models for VOD Streaming
As a platform owner, it’s crucial for you to choose the right monetization model to reap the benefits of video-on-demand streaming. So, let’s discuss video monetization platforms and different models here.
VOD Streaming with Monetization Models
A VOD streaming platform fully integrated with powerful monetization models allows people to put up online video content.
1. Subscription Video on Demand (SVOD):
SVOD gives users unlimited access to your content for a recurring fee. Subscriptions are typically paid monthly, semi-annually, or annually.
SVOD gives VOD providers a chance to lay a solid foundation for a steady, recurring, and predictable revenue stream. Users get to watch their favorite content at a fixed cost, like Netflix’s monthly subscription.
2. Advertising Video on Demand (AVOD):
Ad-based models earn revenue from targeted advertising. In VOD, the service provider offers free or discounted access to content. Users benefit from free or low-cost access to content, like YouTube’s ad-supported videos, while the platform earns revenue from advertisers based on viewership and engagement.
3. Transaction Video on Demand (Pay Per View):
TVOD allows users to rent or purchase individual titles for a one-time fee. It provides VOD streaming services with immediate revenue for the platform.
Users also benefit because they pay only for the content they consume. For instance, you might have noticed that Amazon Prime Video often rents its videos for a one-time watch. This way, the platform earns revenue on a per-transaction basis.
4. Premium Video on Demand (PVOD):
This means giving users early access to newly released content for a premium price. New releases and high-octane films are often high in demand, and PVOD capitalizes exactly on this exclusivity and demand.
This revenue model offers users access to highly anticipated titles before they become widely available, like Disney’s Mulan release on Disney+.
5. Catchup TV:
Catchup TV services allow consumers to watch previously aired programs on-demand — as and when they need it.
Users can catch up on missed episodes or watch their favorite shows on their own schedule. This way, the platform maintains its viewers’ interest and augments its ad revenue as it offers convenient access to past content.
6. Coupons & Promotions:
Whether you consider coupons as a monetization model or not, it’s totally up to you. However, many platforms do offer coupons and promotions as a means to ramp up user engagement and promote subscription upgrades.
Loyal users benefit from discounts, free trials, or exclusive offers, while the platform gains from increased user acquisition and retention.
Why Launch Your VOD Business with VPlayed?
You may wish to discover an appropriate best video hosting services for your video material, now that you realize its importance as wireless internet video portals.
VPlayed is a fantastic choice for next-gen video streaming.
VPlayed is a one-of-its-kind VOD streaming platform in the industry. Here are some reasons why we think you will love VPlayed.
1. Customize Your Platform Up To 100%
VPlayed is perhaps the world’s only fully customizable white label VOD streaming platform. Everything on the platform is customizable — from the dashboard to the video player to anything in the backend. You can personalize it with your logos, colors, and images. It is the only VOD solution in the industry that lets you operate your streaming business fully without any third-party interference.
2. Flexible Hosting Options
Choose how you want to host your platform—whether on the cloud or on-premises hosting. Enjoy increased flexibility and server security, giving you peace of mind.
3. Profitable Monetization
Unlock a variety of video monetization platform options with a professional streaming provider’s help. From advertising-based (AVOD) to subscription-based (SVOD) and pay-per-view (TVOD), as well as other features like paywalls and advanced streaming methods, — you can maximize your platform’s revenue potential with VPlayed.
4. 200+ Third-Party Integrations
Expand your platform’s capabilities by integrating 200+ leading third-party extensions and collaborating with other existing VOD services. This opens up new opportunities to monetize your original content through partnerships.
5. VOD Analytics and Video Performance Tracking
VPlayed lets you extract valuable insights into your content’s performance with a live dashboard and analytics solutions. Understand key metrics and dimensions to optimize your branded on-demand streaming platform.
6. Lifetime VOD Streaming Platform Ownership
Invest in these features once and enjoy constant revenue streams. Ensure sustainable business growth by owning the tools needed to thrive in the streaming video market.
7. Super Smooth Streaming with CDNs, HLS Player and Cloud Transcoding
Deliver seamless, buffer-free streaming across various devices using advanced technologies like top-tier content delivery networks (CDNs) and cutting-edge streaming protocols. Provide multiple viewing options for your audience’s convenience.
8. Live Stream Recording
Capture live events easily and quickly. Store them directly in your VOD library. Enhance search options and personalization by organizing your video CMS platform with meta tags and categorical filters.
9. Multi-User Management
Provide custom access controls and user rights within your organization and for different audience groups. Utilize built-in protections to ensure your content is only accessible to the intended audience, enhancing security and privacy.
10. Robust DRM and Security Measures
Get a robust multi-DRM (Digital Rights Management) solution along with advanced security features such as AES encryption, dynamic watermarks, and geo-restrictions.
Safeguard your content against unauthorized access and piracy while also complying with copyright laws. With these measures in place, you can protect your valuable assets and maintain the integrity of your platform.
11. 100% Revenue Retention
Unlike other platforms that require profit or revenue sharing, VPlayed operates on a one-time license fee model. This means you can retain 100% of the revenue generated through monetization efforts, maximizing your returns and financial independence with VPlayed.
To Conclude:
We are nearing the end of this blog.
What are the key takeaways from the last few minutes of reading?
Let’s keep it simple. VOD streaming refers to broadcasting pre-recorded content to the viewers on demand, at their convenience. It offers a plethora of benefits, as we have seen above.
Are VOD businesses profitable? Should you start a VOD business in 2024 and beyond?
VOD businesses are tremendously profitable, according to Neil Patel.
Data says the global VOD market is set to expand at a CAGR of 15.2%, reaching a value of USD 160.5 billion by the year 2030.
And, if you’re a content owner or an enterprise-grade content creator, there’s no better time to build your own VOD platform, given the bullish market and growing customer base.
And, if you’re looking to build a dedicated VOD platform for your business — look no further than VPlayed.
The reasons? We have already listed them above.
If you already have an idea about creating a video-on-demand platform, schedule a free demo, and we’ll get your platform up and running in just 4 days.
Frequently Asked Questions(FAQ):
VOD streaming refers to video content that is readily available on demand. Any video genre that includes TV shows, movies, or albums for viewers’ leisure is categorized under VOD. Examples of VOD services include Netflix, Disney+, and Hulu.
The benefits of VOD streaming are many. This includes flexibility, convenience, and accessibility. VOD streaming allows viewers to watch video content at their own pace and on their own schedule, without needing to download the content onto their devices.
Video-on-demand (VOD) streaming works by encoding video content into a digital format, uploading it to a server, and then delivering it to viewers over the Internet in real time. When a viewer requests to watch a video, the server sends the video data to the viewer’s device, which downloads and plays back the video content in segments.
The power of VOD streams translates curated content into consistent revenue and provides better monetization opportunities. From mid to large-scale businesses looking to improve their video services, VOD allows you to stream any number of videos with no geo-restrictions, offering a simple approach to publicize anytime.
VOD (Video on Demand) and live streaming are two popular ways to watch videos online. The key difference is control: with VOD, you choose a show or movie from a library to watch whenever you want. Live streaming lets you connect to content in real-time, regardless of location, creating engagement with the broadcaster.
There are various VOD streaming monetization models to choose from. This includes ad-supported on-demand videos (AVOD), subscription-based Video on Demand (SVOD), transactional-based (TVOD) Video on Demand, SSAI, third-party ad insertion, and combinations of these methods (Hybrid VOD). These models enable you to generate significant revenue from audiences of all sizes.
Monika Gopinath is an accomplished digital marketer with over seven years of experience specializing in the Video On Demand (VOD) industry. I am a passionate writer and avid blogger. I enjoy sharing insights on digital marketing, industry trends, and vod platform.
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Hi… I understand the requirements that you have been searching for.. You can integrate an entire VOD streaming platform & whitelabel it forever or rather I would recommend you to choose an educational video platform which can be solely dedicated to stream elearning on demand or live content. And, to have monetization options with individual platforms you can get in touch with our experts at https://www.vplayed.com/contact-sales.php.
Greetings, I need to develop and deploy an entertainment app to support our customers in video on demand streaming. We have 5 distribution and regular 2k customers. What is the pricing and business model we can use? It’s imperative that the app will be a streaming video on demand, only showing our brand. Looking forward to doing business with you, best regards, Alex Lana
Hi Alex… Thank you for approaching us to develop your video on demand streaming platform along with a dynamic app for showcasing your streaming VODs.
You can feed-in your queries with necessary information in this page: https://www.vplayed.com/contact-sales.php and our team will quickly contact you.
Hi, we are evaluating vod streaming solutions to integrate our app, it works on actions in healthcare, medicine, and medical examinations, I would like to know-what is vod streaming and how are the values and business programs work. I need a VOD streaming platform.
We are interested in building a video on demand streaming platform for multiple current users. What’s the price for the vod streaming platform and are there any monthly subscriptions involve.
I plan to build a VOD streaming platform that sellers can do live-stream to sell their products. I need to use a third-party service that can make this casework and I’m looking for vod streaming service providers. VPlayed is fit for my requirements?
Yes definitely! Without any doubts, you can build a whitelabel vod streaming platform with customized functionalities along with niche requirements like live streaming, third-party integration, etc. To facilitate with an array of feature-rich platform, you can check wide opportunities to monetize at: https://www.vplayed.com/
I would like to use your vod streaming service for entertainment websites which are under development right now also I like to know more about your vod streaming platform. Kindly let me know the pricing or packages you have
I am looking for a video on demand streaming platform or solution for my youtube channel. Looking forward to getting your estimate and who does its works. Regards Jain
Hello Jain.. While you are in search of starting your own channel you can have your monetization model as well as cast live content in a video on demand streaming from VPlayed where you can store numerous content with an extensive video CMS library. To have estimated figures, you can drop-in your queries in contact us form & our sales team will contact you soon.
Greetings, Still no response from anyone about my request. Please I would like to know if I can get a video on demand streaming for my teachers to create their own live classes for the student and if I can get VOD streaming for the lesson plan created for my online school website, although we will be using this company for the live class lesson, whiteboard screen sharing, video recording, etc…please get back to me asap
Hello.. Firstly, we would like to apologize for keeping you waiting for a long time. We deeply appreciate it. You can let us have your contact details as our technical team would get in touch with you in a jiffy to provide more inputs to build an educational platform & deliver live class sessions, lecture capture, etc.
We are a movie production company based out of Malaysia and we are looking for a video on demand streaming for movie stream platform. We would like to know more about how video streaming works about the pricing and other commercial details.
Hi… Thanks for taking the time to let us know with your feedback. You can now have the pricing structure to launch your own video on demand streaming platform with other related information through our sales team https://www.vplayed.com/contact-sales.php.
Meanwhile, you can have refer things that you need to know before how to monetize streaming video content via https://blog.vplayed.com/svod-vs-avod-monetization-model/
Hello, I am contacting you on behalf of one of our customers, I would like to know some information about your VOD streaming, how its works and what it is. Is it possible to know your pricing model for your vod solution, your hosting solution, and the order of price for about 5 million subscribers? Best regards, Clara Lê
Hi clara.. Thanks for getting back to us. You can have detailed information about how to create an end-to-end budget-friendly video on demand streaming platform from our technical team of streaming expertise.
For getting in touch you can click on https://www.vplayed.com/contact-sales.php & send-in your queries & we’ll be happy to answer them quickly.
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Hi, my Question, the mode of the streaming platform is only for entertainment or it will work for general vod stream businesses who were in home can upload videos?
Thanks
Hi.. You can have varied streaming solutions of your choice from VPlayed. It is not necessary to have only a solo streaming platform for premium movies but customize it to add your thousand+ content even with general youtubers. The key highlight is you can earn better returns than streaming in Youtube, as you can keep 100% of your earned profits. To have detailed insights on them, get in touch with one of our specialists through https://www.vplayed.com/contact-sales.php.
I would like to know How do streaming service work before using your streaming video service for my video content upload. Kindly let me know the pricing or packages you have.
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Hi…
I want to make my streaming video on demand, required vod platform with including video live streaming, workout live streaming to connect the user with our experts’ clients and get more revenue through svod, avod model. we need to customize it. could you please send me all the details along with your pricing? And finally, we need a video on demand solution that’s why we will reach you.
Hi.. Thanks for enquiring… You can have all services put together in one unified solution from VPlayed. Let us know with your details through the contact us form & we can have a quick chat to take things forward.. Also you can request for a demo to have an idea of launching a VOD streaming platform.
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Hello, we have an entertainment platform a b2b & b2c platform. We would like to implement a customized vod streaming platform and services able to track progress through and allow the consumer & the service provider to video and transact. We are launching this month and we would greatly appreciate your input. Many thanks, Ana
Hi Ana, To have a perfectly suited business model, we recommend you to have a video on demand streaming where you can provide lucrative opportunities for service providers to showcase their unique content in the form of in-stream ads.. On the other hand, you can broadcast blockbuster video releases to your end-consumers maximizing profits in a short time with monetization model.
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