Customer Persona

Established in 1998, this highly popular news conglomerate quickly gained widespread acceptance nationwide. Its rapid success prompted the network to expand its offerings by introducing five additional sister channels in various regional languages, including Hindi, Marathi, Gujarati, Punjabi, Bengali, and English. This strategic move allowed the brand to cater to a diverse audience and solidify its presence across different linguistic communities. Today, the network broadcasts live news from a wide range of sectors like business, entertainment, politics, and cryptocurrency, to name a few.

The Challenge

With an aim to expand reach, viewership, and subsequent ad revenue, the news network wanted to penetrate into the connected TV landscape. This required the need of a technosmart video streaming solution like VPlayed to customize TV apps across Android TV, Firestick TV, Apple TV, LG TV, and iPad. This collaboration helped ferry their 24/7 news services to over millions of users weekly.

“In this era of digital media dominance, the need for a secure and reliable video streaming solution did become paramount for the 24/7 news provider, to branch out their Live news on standalone TV apps.”
The Solution

In the Phase I of customizations, app aesthetics and viewer experience features like splash logo screen, language selection options to choose between regional languages were focused upon. Moving on to the home screen, we incorporated Live Linear TV for 24*7 broadcasts followed by segmented categories that lists the latest videos, TV shows, and Platform Originals/ Specials, from the APIs shared with us. For enhanced viewer experience, "Continue Watching", "My Favorites", "Watch History" (Based on device activity), "Platform Switching", & "Theme Changing" options were built-in in the most compelling manner.

In the Phase II of integrations, the “Video autoplay” option was introduced wherein videos play automatically upon scrolling in iPad alongside the landscape orientation. And, monetization is done through pre-roll ads, generating great revenue via TV apps for the news network.

The Results

With the launch of TV apps, our client has effectively penetrated the TV app market (News segment with over 440 million viewers), adding another feather to its cap. Ever since this alliance with VPlayed, the country’s favorite news network has skyrocketed its viewership and ad revenue 10X more compared to its online presence with a web channel.

  • 250,000+
    App Downloads
  • 20% More
    User Engagement
  • 100,000+
    Daily Active Users

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