Customer Persona

Empowering worldwide, our US-based client offers transformative yoga to learners across the world. They inspire and empower by providing easy access to yoga knowledge and practice. With a mission to promote wellness and holistic living, they positively impact lives, fostering personal growth and well-being globally. They got in touch to build an exclusive Yoga based platform where their subscribers can access on-demand yoga lessons on the go.

The Challenge

Facing limited impact and reach with direct classes, our client sought to unite yoga enthusiasts across the US. Their temporary refuge, a third-party video app, fell short in capacity, hindering accessibility. Collaborating with VPlayed, they started on a journey to build a customized VOD yoga platform. Engineering limitless learning and growth, they broke barriers to inspire a broader audience with an exclusive online sanctuary for yoga enthusiasts.

“To take the art of yoga to the world and expand the learner base, a soulfully crafted fitness platform for yoga courses, selling merch, and gifting options was aimed at”
The Solution

VPlayed customized web and mobile apps (Android & iOS) for the yoga school with modern features that enable easy learning across screens. For secure and seamless subscriber access, AES-encrypted video delivery was taken care of. On the monetization front, multiple revenue pathways (subscriptions, FB ads, and Pay-per-view) were set up with Stripe as the payment gateway. To further amplify income generation via eCommerce, their online store was also appended with Shopify integrations.

For easy subscriber acquisition, coupon codes, refer a friend, gift card purchases added value. The Teacher Portal streamlined content management and the Teacher Royalty Program recognized contributions.

The Results

After the launch of exclusive web and mobile yoga apps, the yoga school reached over 100K users within a short span. With VOD yoga classes, people around the globe are now able to access the routines on the go, thus boosting engagement 3X more than ever with a good inflow of consistent revenue month-on-month.

  • 100K
    Registered Users
  • 3X More
    User Engagement
  • Among Top #5
    Yoga Platforms in USA

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VPlayed team helped us in putting together a robust fitness streaming platform in a short span of time. It was great working with their knowledgeable engineering team who took keen interest in hearing our ideas and executed them to perfection.

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Juliana Wolfarth,
Product Manager, ZiYou

VPlayed provided us with a customizable OTT solution for East Africa, including a payment gateway tailored to the local audience. The platform works perfectly for our target region, and we are thrilled with the results.

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Felix Mpfizi,
Chief Technical Officer, Mass Kom Group

VPlayed’s flexible video management system and multiple monetization models enabled BS Value OTT to grow rapidly and become one of India’s top regional streaming platforms. We are excited about expanding our roadmap with the support of VPlayed team.

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RJ Vigneshkanth,
CEO, Black Sheep Entertainment
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