How to Build a Billion-Dollar Video On Demand (VOD) Website?

Published On June 6th, 2024 5162How To
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Indeed, the popularity of on-demand video content has been increasing, and more and more companies adopt it as part of their business models. 

According to statistics, human viewers also tend to engage in video content more intensely than in conventional text content. For instance, the human brain processes video 50,000 times faster than text, which explains its increasing popularity and tremendous potential for marketing and business. 

Meanwhile, the Wyzowl report indicates that 66% of companies use live action videos, 55% use animated videos, and 57% of companies use screen recording videos or digital motion graphics to enhance their VOD and other marketing efforts with videos of various types. 

To help your business grow and move to the next level, this post will provide information on how to build a billion dollar Video on Demand (VOD) platform or website.

What is VOD Platform?

A Video-on-demand (VOD) platform facilitates viewers in accessing a curated selection of videos at their convenience, unrestricted by time or location.

Developing a VOD website enables the optimization of content curation to align with viewer preferences, thereby regulating their consumption patterns.

This presents a lucrative avenue for tailoring offerings to audience interests and subsequently enhancing revenue streams for your enterprise.

Read Also: What is VOD? A Definition of VOD & Its Meaning

Type of Industries Using VOD Technology

In the contemporary world, VOD or video-on-demand technology has altered and reshaped everything that relates to how digital businesses interact with their customers. Currently, numerous businesses could be connected with the use of online VOD websites, from media and entertainment to education and enterprise.

Therefore, what technologies are available to implement VOD? What types of pre-constructed designs or patterns are there and can they offer a model for successfully building a tailored VOD website that can generate a long-term business return?

The following are examples of the possible use cases of such VOD business projects in the industry. Let’s understand one by one.

1. Media & Entertainment

Technology and media websites are always changing due to the prevalence of web-based distribution of video-on-demand content and interactive websites.

2. Sports

What would it be like to create an independent VOD website for footballers, basketball players, or boxers? The possibilities are actually endless.

3. Fitness

Multiple online VOD websites have been developed to help individuals stay in shape and workout from home. If you are a fitness professional, you can create your VOD website and start earning passive income and, rather, proactively with real-time streaming too.

4. Education

VOD is all about transmitting and witnessing videos and images. Tutors have created VOD websites and started their online course platform in an effort to get the best return on their investment i.e. teaching.

5. Enterprises

How would it be possible to develop an enterprise VOD business network? It should be driven by unexplored tendencies and constructed to develop long-lasting revenue streams based on a study of existing designs.

6. Religious

Religion’s expanding impact on VOD is likely to come from new educational events such as video-on-demand offerings, live-streamed events, and podcasts.

It must be noted that many niche-based VOD websites witnessed an uptick in their audience inflow during the pandemic.

Benefits Of Building Custom VOD Streaming Website

Are you wondering if starting a video-on-demand (VOD) website is the right choice for your business? The answer is a resounding yes! 

Here are some benefits that can give your brand an edge in the market. Among others, a VOD platform offers some crucial benefits like brand awareness, enhanced scalability, cost and time savings, flexible monetization and convenience.

How to build a Video on Demand Website

Some of the top benefits of building Video on Demand (VOD) website:

  • Brand Awareness
  • Scalability
  • Diminishing The Cost And Time
  • Monetization
  • Convenience

Let’s see each benefit of creating vod website in detail

1. Brand Awareness

There’s no better way to increase brand awareness than developing a VOD content portal. You can share the company’s mission and interact with your target market using videos.

And thanks to VOD, you can expose every part of your brand in a thrilling way-from its values, job process to facilities, and product offerings.

2. Scalability

One of the major advantages of launching a Video on Demand platform is its scalability. New content can be easily posted to the medium, regardless of location, time, or cost. You can also rely on real time data to manage and support the audience on a platform that meets their needs.

3. Diminishing The Cost And Time

Furthermore, the creation of a VOD website will help you cut the cost of generating content and the time it takes to do so. Production and processing of the footage is no longer a limited resource: you may redistribute the recorded information at no further expense.

4. Monetization

It is also possible to build a variety of revenue streams to generate substantial money via a VOD channel. The most obvious approach to begin is to sell a variety of or individual shows or movie streaming.

You may also generate additional advertising on the Internet by focusing on specific groups. Last but not least, there are 9 various methods of monetizing your content using VPlayed’s white-label VOD platform subscriptions, commercials, video streaming/renting, and so on.

5. Convenience

Last but not least, the VOD channel will be very easy for your viewers to use. They will be able to watch the footage at a leisure time and in the location of their choosing, and the desired gadget.

Moreover, the need for continued swapping on mobile devices or video-streaming services is gradually gaining traction.

To summarize this section of the blog, we can say that VOD websites can bring a variety of advantages to your business, from hosting brands to creating new revenue streams.

Are You Ready To Build Your Video on Demand Website With Top Customized Features?

How to Build the Best Video On Demand Website? -The 10 Step Guide

Building a successful Video on Demand website requires in-depth planning and execution to the core. To ensure that your VOD platforms stands out in a crowded market, we have created this 10 step guide.

As mentioned above, creating a VOD website includes the following steps:

  • Selecting a top-class VOD service provider
  • Identifying your target audience
  • Focusing on improving user experience
  • Studying user behavior
  • Choosing a suitable revenue model
  • Securing your content
  • Optimizing for search engines
  • Promoting your platform
  • Building VOD website
  • Continuous improvement

Let’s see each of it – one by one – in detail.

How to start video on demand Business

There are several ways you can benefit from and they are: 

1. Select a Top-Rated VOD Service Provider

A well reputed Video on Demand service provider will ensure that your website functions correctly and delivers content seamlessly to your audience.

2. Identify Your Target Audience 

Determine who your target audience is and what they would like to watch on your Video on Demand website. This is crucial because you will be able to deliver niche-based content.

By doing so, you can build a perfect Video on dDemand website that meets the requirements and needs of your targeted audience.

3. Focus on Improving User Experience

Ensure that your website is user-friendly, visually appealing, and that the videos are running without any lag whatsoever.

Finally, as your audience scrolls through your Video on Demand website, ensure that the interface is completely dynamic and that there is no stuttering.

4. Study User Behavior Using Intelligent VOD Analytics

Without a doubt, VOD analytics can provide you with useful insights into how users behave and what they want.

This information can be used to adjust your content strategy in line with your viewership’s preferences and give the end user better satisfaction.

5. Pick a Suitable Revenue Model

Choose a monetization model that suits your business goals and aligns with your target audience’s expectations. Popular revenue models include subscriptions, pay-per-view, and advertising.

6. Secure your content

You need to carry out strict measures to protect your own content from unauthorized access, theft or piracy. This means incorporating digital rights management technologies (DRM) and protocols for secure transmission of the data with encryption.

The VPlayed platform, which already includes high end features with solutions including multiple DRM, AES encryption, SSL certificates etc., would be able to provide the high grade security for the content produced.

7. Optimize for search engines

Implementing best practice for Search Engine Optimisation (SEO) guarantees that your VOD platform and content are detected by search engines and your SEO results page (SERPs) is good. In addition meta data control and lead capture forms are useful.

8. Promote your platform

Advertise your Video on Demand platform. Publicize it as widely as possible to capture a new type of audience. This may include focused social media campaigns, paid advertising and endorsement partnerships with popular commentators.

9. Build Your Video-On-Demand Website

After completing the above mentioned steps, it’s high time to create your VOD website. Make sure that your site is mobile-friendly, has an easy-to-navigate user interface and its security measures are as strong as possible i.e. adhering well with the industry standards.

10. Continuously improve

Routinely review key figures such as viewer engagement, customer retention, earnings. Use data-driven insights both to improve and continuously upgrade your VOD platform over time.

Regular digitisation of your content collection, enhanced user interface experience and remaining competitive in the market would lead the trend and stay on top of the competition.

This list is not all you need, but it includes all the elementary and key steps to building a VOD website. Through the 10 steps listed above, you will be able to establish an award-winning VOD website which delivers seamless and satisfying experiences to your target audience.

How VPlayed Helps to Start a Successful VOD Business?

As discussed, creating your VOD website is challenging for several reasons. Why? Because it needs technical expertise, prior experience, and a team of tech-savvy engineers.

So, instead of building your team, you can outsource the arduous task of creating your VOD application to someone with ample experience, like VPlayed.

Let’s find out why VPlayed should be your obvious choice to build your branded VOD website.

How to Create a Video on Demand Website
  1. 100% Customizable: VPlayed can develop a VOD website of your own with fully tailored features suiting any kind of video business. With the VOD website, you will have complete control over branding, design and functionality of your website. Indeed, you can make sure it’s an experience that people will never forget. Users’ trust and engagement follows.
  1. 50% Faster Deployment: VPlayed has one of the fastest implementation times in the industry, with your VOD live 50% quicker than other VOD suppliers. We know that time is money in business; therefore we are committed to getting you up and running as soon as possible for little or no effort on your part.
  1. 150+ Integrations: Our platform is harmonious with more than 150 different third-party utilities. Be it analytics, advertising, social media coverage or payment processing, VPlayed has it all.
  1. On Cloud/On-Premises: Select from the deployment models — It all depends on your own choices, whether our VOD platform is hosted on the cloud or installed at a venue of preference within your server infrastructure for ourselves to support. In either case we are available to you anytime, anywhere.
  1. Video Hosting: VPlayed’s video hosting service ensures that your content is always accessible and available to your audience, with a 99.9% uptime make certain. Videos can be uploaded and shared beyond without downloading any limits on space or size.
  1. Flexible Monetization Models: With VPlayed, you can choose among several established ways of monetization. It comprises pay-per-view, subscriptions (SVOD) and advertising-revenue streams plus sponsorships (AVOD). No matter how you do it, our platform is built to let you maximize ROI and expand your market.
  1. Data-driven OTT Analytics: With a built-in OTT analytics toolkit in your branded VOD platform, you will gain a wealth of data on your audience’s viewing behavior, engagement levels and preferences. Use these insights to make informed decisions as well as optimize the content strategy for maximum impact.
  1. DRM and Security: At VPlayed we take our clients’ security seriously. The VOD platform has multi-DRM solutions and will actively manage licensed content to prevent piracy. Your content and user data will be encrypted with AES technology, protected by SSL certificates. Our VOD websites are built to cause no disruptions in your good night’s sleep.
  1. HLS Streaming with HTML5 Video Player: To ensure seamless and robust playback across all devices and platforms, your VOD platform supports HLS streaming through an HTML5 video player. Thanks to adaptive bitrate streaming, your viewers will not obstruct their enjoyment in case of a poor Internet connection.


Without a doubt, the Video on Demand website in 2024 can be a game-changing decision for your business. Opportunity is almost infinite, like a bottomless bag of oats stored in one place and always filled before another — very hard to see the end of.

But the competition is fierce and to succeed amid it, one must stand out. This is where VPlayed can give you a lead on all others. VPlayed, with its team expertise and 300+ in-house engineers, provides the best VOD website in the industry.

Adding some optional features, safe content delivery and ways to make money from the audience are what are really needed.

So why wait? Make 2024 your year of VOD success by choosing VPlayed.

If you have an idea for a VOD website and are looking to get its operation started now, schedule a 30-minute personal demo. We will help you get started right away!

Frequently Asked Questions (FAQ):

1. What is a Video on Demand Website?

A video on demand website is a platform where users can access video content (movies, TV shows, web series, etc.) at any time they choose, instead of having to watch them at a specific broadcast time.

2. How To Create A VOD Website For Your Business?

Creating a VOD website for your business can be a great way to reach a wider audience and provide them with on-demand access to your video content. The first step in building a VOD website is to plan and map out your video series.
This includes determining the types of content you want to produce, how it will be organized, and what the overall tone and message will be.

3. What Are The Key Features Of A Video On Demand (VOD) Platform?

A VOD platform is a must-have for any business looking to provide on-demand access to video content. The key features of a VOD platform include content management, video transcoding, monetization models, content distribution and user management.
Above all, it is important for a VOD platform to have SEO and marketing tools to promote the platform and customize as per the business requirement.

4. How Long Does It Take To Launch A Video On Demand Website?

It typically takes around 3-5 working weeks to build a Video On Demand website. This includes time for planning, content creation, website development, and testing.
Indeed, the time frame may vary depending on the complexity of the project, customizations, and additional features such as monetization models and special add-ons.
Overall, it is important for businesses to have a VOD website that can be accessed from any device and location.

5. How Much Does It Cost To Build A VOD Platform?

The cost to build a video on demand platform can vary widely depending on a number of factors such as the number of features offered, pricing models, and the level of customization required. In most cases, these primary factors help to determine the cost of building a VOD platform. Apart from this, any additional development services you may require will also affect the overall cost.

6. What Are The Benefits Of Video On Demand For Business ?

VOD provides a simple benefits for businesses to stream and monetize their content online. With this facility, customers can easily buy and watch videos on their own schedule.
Video on demand allows for streaming content regardless of geographic location and with an easy-to-use website interface.
Indeed, building a VOD website also increases brand awareness and enables businesses to track and analyze viewer engagement through analytics.

7. What Are The Best VOD Revenue Models?

As the demand for video content grows, there are new opportunities for businesses to create and monetize their content.
Some of the best VOD revenue models include subscription-based video on demand, transactional video on demand, advertising video on demand, catch-up TV, coupons and promotions, and video paywall.
These models allow businesses to generate revenue through various methods, such as monthly subscriptions, pay-per-view, and advertising.  

Monika Gopinath

Monika Gopinath is an accomplished digital marketer with over seven years of experience specializing in the Video On Demand (VOD) industry. I am a passionate writer and avid blogger. I enjoy sharing insights on digital marketing, industry trends, and vod platform.


  1. Marie says:

    This is an incredibly helpful blog post! I’ve always wanted to build my own video on demand website, and your step-by-step guide has made it so much easier to understand. Thank you!

  2. Hazel says:

    I love how detailed and well-explained your instructions are. It’s clear that you have a deep understanding of the subject matter. This blog post has given me the confidence to start working on my own video on demand website.

  3. Wilma says:

    I never thought building a video on demand website could be this straightforward. Your blog post breaks down the process into manageable steps and provides valuable insights. I’m excited to give it a try

  4. Georgina says:

    I appreciate how you’ve simplified the process of building a video on demand website. Your explanations are clear and easy to follow. Great job!

  5. Lynda says:

    Your blog post is a goldmine of information for anyone looking to create their own video on demand website. The examples and resources you’ve shared are incredibly valuable. I can’t wait to put them into action.

  6. Lesley says:

    I’ve been searching for a reliable guide on building a video on demand website, and I’m glad I stumbled upon your blog post. It covers all the essential aspects and provides practical tips. Thanks for sharing your knowledge!

  7. Yvonne says:

    I’ve been contemplating starting my own video on demand platform, and your blog post has given me the motivation to finally take the plunge. Your insights and suggestions are spot-on, and I feel much more confident about the process now.

  8. Aileen says:

    This is one of the most comprehensive guides I’ve come across for launch a video on demand website. You’ve covered everything from content management to monetization strategies. It’s evident that you’ve put a lot of effort into creating this resource.

  9. Josephine says:

    I’m amazed by the level of detail you’ve provided in your blog post. It’s clear that you’ve done your research and have hands-on experience in building video on demand websites. Thank you for sharing your expertise!

  10. Craig says:

    I appreciated the section on the different features of video on demand website and their use cases, which helped me understand which type of streaming would be best for my business.

  11. Sylvia says:

    Your blog post has inspired me to explore the world of video on demand websites. I appreciate the time and effort you’ve put into sharing your knowledge. I’m excited to start implementing your recommendations.

  12. Brent says:

    I particularly appreciated the section on how to build video on demand platform. Overall, a great resource for anyone looking to improve their own vod website.

  13. Joseph says:

    I particularly appreciated the section on the different benefits of VOD platform , which helped me understand which type of streaming would be best suited for my business. Overall, a great read that I would recommend to anyone interested in vod software for streaming.

  14. Noel says:

    This blog on creating video on demand website is an excellent resource for anyone who wants to learn more about vod. Its great job of explaining the technical aspects of VOD streaming in a clear and concise way.

  15. Bodhi says:

    Thank you for writing such an informative blog post about how to build a video on demand website. As someone who is interested in creating a VOD platform, your article was very helpful.

  16. Louie says:

    Your discussion of the importance of choosing the right video on demand (vod) was very helpful. It’s important to find a vod service that can handle the unique demands of a VOD website.

  17. Susan George says:

    I’m a web developer, and this blog was a fantastic resource for anyone looking to create a Video On Demand platform. The breakdown of the website architecture and the choice of CMS options were very insightful.

  18. Gregg Burton says:

    As a streaming enthusiast, I couldn’t be more pleased with this blog post. It’s a comprehensive guide on how to set up a Video On Demand website, and the best part is that it’s beginner-friendly. This blog has inspired me to my VOD project. Thank you!

  19. Irene Becker says:

    I’m a film enthusiast, and I’ve been toying with the idea of building my own VOD website for films. This blog was a game-changer for me. It not only explained the technical aspects but also stressed the importance of content and user experience.

  20. Timmy Hubbard says:

    As someone who has always been interested in creating own VOD website, this blog provided a wealth of information. I loved the in-depth explanation of the technology stack required, especially the use of vod services for efficient video streaming. Thanks for sharing this valuable knowledge!

  21. Paula Drake says:

    I found this blog incredibly helpful for anyone looking to build video on demand websites. The step-by-step guide made it seem much less daunting, and I appreciated the emphasis on content delivery, which is crucial for VOD platforms. The tips for choosing a hosting provider were particularly valuable. Great job!

  22. Edward says:

    I appreciated your advice on selecting the right video player for a VOD website. It’s important to find a player that is both user-friendly and can handle the demands of streaming high-quality video content.

  23. Grayson says:

    Your discussion of the technical requirements for building a VOD website or platform was very helpful. I had no idea about the bandwidth and storage requirements for a VOD platform.

  24. Joseph says:

    Your tips for creating a user-friendly interface for a VOD website were very helpful. It’s important to make it easy for users to find the content they are looking for.

  25. Roman says:

    Your advice on developing a marketing strategy for a creating VOD website was very helpful. It’s important to create vod platform in order to attract new users.

  26. Jayden says:

    Your blog has given me a much better understanding of the technical requirements and steps involved in building a VOD website. I feel much more prepared to tackle this project.

  27. Oakley says:

    Your discussion of the challenges involved in build a video on demand website was very interesting. It’s important to be aware of these challenges and find ways to overcome them.

  28. Xavier says:

    Thank you for writing such an informative and well-researched blog post about how to build a video on demand website. I learned a lot and feel much more prepared to take on this project.

  29. Ismael says:

    I appreciate the time and effort you put into this article. It’s clear and concise, making it easy to understand and follow. I’m looking forward to building my own VOD website.

  30. Killian says:

    I found this article really useful. The tips and suggestions provided are great and I will definitely be using them as I build video on demand platform.

  31. Kameron says:

    Great article, I am planning to start my own VOD platform and this has given me a lot of valuable information. Thanks for sharing!

  32. Dakota says:

    I found this blog very informative and helpful. I’m in the process of building my own VOD website and this has provided me with a solid information to work from.

  33. Warren says:

    I love how you broke down the steps for how to create a video on demand website. It’s clear and easy to understand. I’m excited to start my own VOD platform now!

  34. Ricardo says:

    Thanks for sharing this guide on creating video on demand. I’ve been looking for information on this topic and this is exactly what I needed.

  35. Russell says:

    This is a fantastic guide for how to create a video on demand website. The information provided is clear and easy to understand. I’m excited to get started on my own VOD platform!

  36. Mario says:

    I’ve been searching for how to build a vod platform for a while now and this article has given me the motivation and information I need to finally get started. Thank you!

  37. Desmond says:

    I found this article to be very informative and helpful. The tips and suggestions provided are great and I will definitely be using them as I build my own VOD website.

  38. Amelia says:

    This blog has quickly become one of my favorites. The writing about building best video on demand platform and the information are really interesting. Thanks

  39. Emmett says:

    I love the idea of having a personalized video streaming website, and this article gave me some great ideas for how to make it stand out from the competition. Thank you for the inspiration about video on demand website that helps in streaming business.

  40. Jaxson says:

    I’ve been wanting to create my VOD website for a while now, but I wasn’t sure where to start. This article was a lifesaver and gave me all the information I needed to get started. Thank for suggesting the VPlayed to start my business.

  41. Xavier says:

    I was really interested to see your process on how to create video on demand platform or website. It’s clear that there are pros and cons to each, but it’s helpful to have a better understanding of how vod works and how VPlayed supports to streaming platform.

  42. Austin says:

    Your writing on building video on demand (vod) software is always so insightful and well-researched. I always learn something new when I read your posts. Nice blog

  43. Larisa says:

    I have learned so much about how to create video on demand solution. This article is well written and provides valuable right information about VOD website. Thank you for consistently putting out such nice content.

  44. Carson says:

    I am looking for benefits to build my own custom VOD streaming website, this blog gives me the best explanation on video on demand and its streaming platform with crisp and clear

  45. Weston says:

    Your analysis of the video on demand platform is really helpful. It’s tough to know which one is the best value, and your breakdown makes it easier to compare. Explaining about complete benefits and features of video on demand website is really awesome.

  46. Dominic says:

    As a team we were planning to start our own video on demand streaming business , your article helps me lot to learn about how video on demand works and steps to build own vod.

  47. vahimunro says:

    I just impressed on this blog and best to learn about launching video on demand website. The content is well-written, informative, and engaging. Keep up the great work!

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