Why In-app Messaging is an Asset for Live Streaming Apps To Increase User Engagement?
Published On July 24th, 2023 How To
“It’s not just about bringing users or participants attention to your app, it’s all about engaging them.”
Remember those initial days of Facebook and Instagram?
Posting of images, videos on the free spaces are the only way you could engage with people right from any part of the world. Maybe it was the only matter of connecting one-to-many relationships.
Once the world communication has shifted from letters to instant chats, the way how we communicate is wholly transformed to another level.
Literally, the world experiences so many changes in the communication so as every consumer who uses your product, website or OTT app.
Table of Contents
Note: Engagement Applies to Businesses Too!
Even though you provide a fruitful video streaming solution to consumers through your app or website, people urge an on-demand solution with engagement. So, it’s understandable that the essence of in-app chat integration into the apps is the prime source for businesses to retain customers, enhance customer experience, and bridging the gap between businesses and consumers. Altogether, the benefits of in-app chat differ based on the use cases.
So it’s quite essential to understand the essence of in app chat for your apps and what it feels like for your users for not having a communication medium on the web and mobile app.
The True Story For Not Having Any Communication Medium Within Your App
- Lack of frequent connection between your users
- No room for engagement within the web & mobile app
- Lack of targeting the segmented audience
- Lack of providing instant solution to customers
- Missing the offers or significant discussions due to lack of notifications
“Can you digest this, 25% of apps downloaded are uninstalled after a couple of uses, it’s not dependent on the app purpose, it’s the lack of real-time communication possibilities within the app users”
So in-app messaging is a great tool for empowering your users to take up the action while they’re surfing or using your app or web application. However the in app messaging is quite complex where the integration of chat SDK and API may demand certain functionality to choose like a customizable one, features availability and so on.
“It’s 10xtimes better than traditional emails at engaging your users and creating conversions.”
Since the importance of integrating in-app messaging for every app is a default functionality, let’s get started to explore how it benefits the major sectors/industries of apps or web applications.
Let’s Start with Streaming/Broadcasting Apps like YouTube, Netflix!
“Hey, we got some great news on the economy and jobs this morning. President Obama wants to share everything about it. So all pull your chairs in the Roosevelt room and listen in!”
The White House is Live Now!
It all started a few years back where the entertainment has been the point of a business goal. But, the whole story has changed quite a lot now.
More than entertainment, people demand engagement with entertainment in live streaming or broadcasting apps.
That’s where the part of in app messaging comes into play!
Most of the live streaming or broadcasting apps believe that entertaining the users with captivating content with intuitive user experience is more than enough to retain the user-base but, a real engagement will happen only through real time chatting.
So to make the statement true, here are some insightful points on how Chat and Live Streaming Makes the Best Pair to Drive Sales and User Engagement.
1. Chat & Live Streaming Are Making the Best Pair to Drive Sales and User Engagement!
- Add Chat That Converts Viewers Into Subscribers in live streaming apps.
- Draw the attention of your viewers back into the app through push notification.
- Analyze the message data and know what your viewers are talking about and target a specific group or community within your live streaming app.
- Allow viewers to speak to each other by sending live video clips, voice messages, and real time nudges.
- Experience a 150% increase in engagement in-return 4xtimes increase in sales.
2. Now Let’s Start With On-demand/ eCommerce Apps Like Swiggy, Amazon & Uber!
“Right now, these three on-demand services are ruling the world – Food Delivery, Ride-Hailing, and Last-Mile Delivery”
Direct Communication + Online Food Ordering are the Best Pair to Simplify Communication Flow B/W Users & Food Delivery App.
What’s more pleasure than delivering food to customers in a faster, more efficient and reliable way?
Yes, that’s what In-app messaging is capable of.
Enabling real time chat and direct line of communication with the online food delivery app and users have experienced 62% of efficiency in the business.
Let’s see how in-app chat integration can solve some of the issues faced by users and the app while ordering and after ordering the food.
- During the moment when the food delivery person is unsure of the delivery location – Can locate the direction, building, and floor number through chat with the delivery person.
- Ensuring the estimated delivery time, intimating the users for the delivery arrival through automated messages – Reached the location, please come and get it!
- User’s clarification with the support team and delivery person regarding the special offers.
- When user order for another person, coordinating with the delivery person, support team and other users through chat within the app.
3. Real-time Chat + Voice Call + Passengers + Drivers = Frictionless Journey Experience B/W Riders & Drivers
Every great ride deserves a proper pick-up and drop point. To make the process a frictionless experience to riders, connecting the drivers and riders at one chat screen will solve the confused state between riders and drivers.
More than a random SMS to riders, even not sure whether it was received, a real-time conversation with drivers will help riders to address the road closures and locating the exact address. The contact between riders and drivers is made much easier than ever it was with real time chat.
Let’s see how the In App chat integration in the Ride-hailing Apps Will Benefit
| Based on Location | Based on Timings | Other Scenarios |
| 1. Sharing the exact pick-up location. E.g main or back gate. | Chat during unexpected traffic and other automotive failures. | Riders demand due to heavy luggage or a person with a disability. |
| 2. Sharing the images of the specific location through chat. | Letting riders to know at what time the driver will arrive. | Alert to drivers on payment (Cash, Online Transaction). |
| 3. Sending acknowledgment messages from drivers to the rider and vice versa. |
4. A Transparent & Instant Communication Among Vendors, Delivery Person, On-demand Support and Customers is a Sign of Successful Ecommerce/On-demand Business
What if there’s no room for order waiting, dispatch, technical or software issues, no confusing in orderings, no traffic, no delay in delivery, no product mismatch then that’s probably the ideal on-demand service in the globe. It experiences zero-friction. What if it’s the case of non-functional on-demand apps.
If anything goes wrong, whether it’s the customer or delivery chain, everything can be sorted with a tap of a message from your app.
We know how complicated eCommerce apps to deliver the goods at the right time to the right people. A little mismatch in the communication will ruin the entire mood of your support team, supply chain, and customers too. Keeping things transparent, real time and instant will solve most of the problems.
Let’s see how the in-app chat integration in the Last-mile delivery Apps Will Benefit
- Allow users to communicate with goods delivery during dispatch, and delivery.
- Provide instant updates on the status of the delivery through push notifications.
- Create better communication among your supply chain, customers, on-demand support and delivery.
- Increase user retention through chat, lower the booking cancellations up to 60%.
We Got You!
Here comes something interesting!
Hurray – It’s Time To Play the Game!
5. Chat + Team-play + Gamer Communities = Longer Engagement and User Retention
Gone are the old days when gamers used to share a couch with other people to socialize the game while playing. Now community engagement is fare significant like bringing new features in the game.
Text chat, Voice & Video chat are necessary tools to retain, engage and increase the conversion of your gaming app. In-game chat helps your players to get excited, enthralled and maximize their gaming interest.
In-game Chat Speaks; Let’s Team Up, Chat Across Communities & Win the Battles
It nurtures your players and increases the opportunity for converting them.
- Fuels the growth of the app organically and saves large sums of money.
- It gives a memorable experience to players right from the first game.
- Let your gaming app talkies across the globe.
6. Direct Communication + Instant Notification = Improves Airline Performance and Socializes the Passengers in the Air
Airports are like a mini-city online video hosting platforms various sectors and organizations such as ground handlers, immigration agencies, retailers, police, hotels and so on.
Handling the entire airport ecosystem at one pace is a crucial task. In fact, delivering and getting the right information to the right person at the right time is a complex thing. To sort out the diversified communication under one roof, in-app messaging is the ideal tool.
Let’s get into the fact of understanding the benefits that In App Messaging Provides for Airline Apps or Airport ecosystem;
- Intimation of flight status to the passengers via push notifications
- Real-time communication for internal airport executives on announcements, discussions, and meetings.
- Resolve passengers query instantly through real time chat from any device, at anytime.
- Increases the overall performance and productivity of the airport ecosystem and airline apps.
7. Streamlined Messages + Real-time Chat With Buyers = Increase the chances of Homebuyers by 5xtimes
It is found that nearly 78% of prospective homebuyers gives importance to the agents who answer to them at first and instantly.
It’s completely a person-driven business where the on-demand solution is prior. Just like other industries, the demand over the mobile world has changed way too far and the buyers expect the same. Real time communication with the leads ensures that the lead will stay connected with the dealer which in turn increases the probability of lead into a buyer.
Real estate has experienced an abrupt change with the technology enhancement, that’s the proof for the importance of in app messaging in real estate apps.
With real-time & instant communication, there are certain highlights you can perceive that changes your entire real estate business.
- Lets the lead to communicate directly with the dealer at anytime from any device.
- A video call with the dealer instantly increases the trustworthy of the lead.
- Allows being insightful and active through the sharing of property images to the leads.
- Losing time means losing money! Property buyers expect response instantly & quickly.
Wrapping it Up – Make use of an Integrated Approach
Direct communication and instant response are the utmost tools to gain consumer trust when it comes to business. In app chat is an integral part of a live streaming app or any application that urges to retain users and convert it into a lead. Thus, in app messaging creates the engagement that your user expects from the application.
Now coming to the point, opting for an enterprise-grade in-app chat API & SDK provider is the genuine idea to customize your in app messaging with a great interface that blends with your industry sector.
Alex Sam is a digital marketer by choice & profession. He munches on topics relating to technology, eCommerce, enterprise mobility, Cloud Solutions and Internet of Things. His other interests lies in SEO, Online Reputation Management and Google Analytics.
I really liked your blog article and explained about how in app chat helps to live video streaming websites and mobile apps and got it more points from this tech blog .
Much thanks again. Keep writing.
Howdy! I’m at work surfing around your blog! Just wanted to say I love reading through your blog and got more details about how to integrate live chat into live streaming website! Carry on the excellent work!
Thanks for providing a wonderful information about how chat app helps to in app messaging. I got it more details form your cotnent.
Hello,
My name is cialis and I’m a Product Manager of e-commerce platfom ‘*****’. We are reviewing a real-time chat solution to work with our live broadcasting service. (using iOS, Android and Javascript SDK) I would like to know the price table for MIRRORFLY. 750,000 ~ 1,000,000 MAUs are expected. and 300 ~ 400 channels needed per month. (I think there are more options to decide price range. )
Thank you Best regards,
brand cialis
Hi,
I want to add voice and video call (Like whatsapp) feature in android mobile app. So i want 3rd party API android SDK. So please share me pricing plan and SKD for for demo. Also please share details related “Broadcasting”..
Thanks.
Şömine Fiyatları
I’m extremely inspired with your writing abilities and also with the structure on your in app chat blog. Is this a paid subject or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to peer a great weblog like this one these days.
Hello, I wnats to know In live streaming broadcast API, How many users can connect at a time??
I am actually delighted to glance at this web site posts which carries lots of helpful
information, thanks for providing such data.
I need an api that will allows the following
1. Video streaming
2. Video Recording and Downloading
3. Video meeting (max of 8)
4. Video chatting
5. Live videos
Kindly send cost details of Mirrorfly solution. Send more details.
Hi,
wanted to ask about possibilities of using your platform for: – live broadcasting (webinars) with option to share screen in another container/div on web page. – video conferencing, – video peer-peer discussions, – live streaming we would like to embed this in our system – we don’t want users to see that we are using 3rd party. Wanted to talk if this is possible and how I could access some demo account and API documentation. Thank you,
Krzysztof Raczka
We need to integrate a video calling feature into our existing application (android + web). We are looking for a solution for one-on-one/group calling, broadcasting, screen sharing, along with call recording facilities. At this point, we need to determine the cost & effort involved in integrating said solution, as soon as possible.
We want to implement screen broadcasting option in foreground and background both. Your platform looks great for that. May you respond with some pricing information?
Looking for a partner to supply our live streaming and real time chat portion of our application.
hey, its ********* i want to integrate video call, audio calls, live video broadcast into my react native application could you please guide me on how can i do this using mirrorfly APIs. and also please guide me on your pricing structure.
Thank you for the article, you are an inspiration to us all.
It’s a very easy on the eyes which makes it much more enjoyable for me and got more details about how chat app helps to live streaming website. Excellent work!
Hi,
I am interested in using your video calling API on my webapp and was wondering if it works on normal hosting websites with Webrtc technology? Or would I need a streaming server? Also, I would be looking at live video streaming/broadcasting for limited participants at a time with a maximum of around 100+ participants.
How much would it approximately cost?
Thanks
Anas Kochi
Hello, I wish for to subscribe for this blog to obtain latest updates, therefore where
can i do it please help out.
I would like to integrate a video chat feature on my website to do live streaming and also **********.
What to stream a live DJ set and have a chat facility on the page for those watching. Is this what your product can do? Do you have react js example?
Hi, I’d like to obtain MirrorFly pricing for implementing live streaming chat in our Distance Education platform.
I simply want to build app to app video and voice calling and broadcasting application
Hi,
We are looking to evaluate Mirrorfly for integration of chat, video calling and live broadcast. Would like to know more about the solution and pricing.
I need API for video chat, conferencing and livestreaming that will work on android, ios and web. How much does it cost? Is it pay as you use?
Hi,
I wish to do a virtual event platform in web application.. the web application include live streaming , chatting ,vote & video conference 1 to 1 & 1 to 100+ viewer.. any sdk suits what i need ? what the price for the sdk?
Regards,
Shankar
Hi,
I want to use your services (live video streaming & conferencing) to integrate with my Androis/iOS app. The app in under-development and we expect over 5 million installs within 1-2 years once we go in market. This is area based app and we’ll launch in Islamabad first then in whole Pakistan, after this we’ll launch our services in Dubai, KSA, USA, UK, Turkey, Malaysia and more famous countries within next 5 years. Please give me price plan for your services. I want the most lowest possible price from your end. I also requested the same services from your competitors and just came to your website right now after applying in other companies.
I came to know that your company can provide better services under 1 roof. Expecting the best prices ******** Founder: ********
Hello,
we in ******* are a ticketing platform and are looking to expand in the virtual events industry. So, could we please organise a call to chat about the best plan that would suit my company. My concerns are around, broadcasting really scalable events, maybe up to tens of thousands of participants, possibility of closed events to selected participants that can be invited through an API-automatically?. How many live Streams can take place at the same time? Would you say the bandwidth and quality you provide could support our needs in a cost efficient way?
Thanks
Mehdi
Our business model is about presenting live online lessons (Video or Shared Screen) by instructors who were paid priorly through the students.
We are looking for live broadcasting chat-video solution for our platform the service should be fully customisable and the code will be open to us Let us know your solutions to this request Kind regards HP.
Hi,
We would like to use Live Video Calling to connect with our clients for our routine Audits and compliance visits. Look forward to connect with you.
Hi,
We are interested in integrating a feature to share and live broadcast desktops and webcams. Could you send me some details about pricing and price plans?
My family members all the time say that I am killing my time here at web, except I know I am
getting knowledge daily by reading such pleasant articles about live streaming chat app.
Hi Admin,
Its a good knowledge sharing of Live chat streaming software. We are looking for a solution for our students and teachers that allow secure communication strictly between teachers and students. I would like to know more details about this live chat streaming solution.
1. How much does it cost?
2. Do you offer a free trial application for ios & android?
3. Can users record chat & streaming so that they never again miss a classes?
4. How secure is your app?
5. Do you offer end-to-end encryption?
Am waiting for your quick response form your end
Regards,
Shazaib Sa
Hello Admin,
Dears; I am looking to create a social network platform – IOS, android and web – providing group voice, video chat and live streaming with chat service based on the chatting room with 5 microphones, gifts ( coins system the user can paid for it to send stickers or making a VIP user , VIP room , any other options ) , text/photo chats, simple games ( maybe cards games , draw ) . and the User can create and operate her/his own room, post her/his moments, meet new friends and build her/his friends circles step by step.
Please let me know if that is possible and the range of prices
Many Thanks
Avi Mayer
Thanks for sharing an awesome content of live streaming with chat support.Could you clarify about your software.
1. Can users use any data network?
2. Do you offer end-to-end encryption?
Thanks.
Great Post because it contains lots of useful information about how in-app messaging support to video one demand website and live streaming site . 🙂 Thanks for shearing helpful post with us.
Dear Admin,
I am in the process of launching my Android App, and I would like to add a messaging and live video chat feature. I have looked at several options from Agora.io to Cometchat.
I’ve came across Mirrorfly and see that you are the only merchant that doesn’t provide any pricing on the website. I’m interested in pricing for 500-1000 Monthly Average User’s, and what it includes as far as minutes? Email only please. Katkar*******@***.com
Regards,
Katkar
Hello it’s me, I am also visiting this site daily, this web site is actually nice and the
users are in fact sharing fastidious thoughts.
This blog about How In-app Messaging Increases the Worth of Your Live Streaming
Apps?. has helped me enormously, is a very good topic.
I would like to integrate in-app messaging with our live streaming website in future. I have been analysing and contacting more site similar to you, agora.io, cometchat, enablex.io, pubnub,etc. but Mirrorfly is one the best alternative of live streaming chat app. Keep it up!
Regards,
Lilliana Brunke
How can I get a chat API or like that chatting and video call apps?
Please help me to get the code
Hello,
I’m trying to figure out how much you cost video live chat. I want to use sessions of video from 2-5 persons.
Thanks.
Thanks for sharing wonderful content!! Creating a chat application for live streaming websites is one of trends in online and leading growth development of messaging apps. The technology stack behind the chat app development is excellent. https://bit.ly/2HcvMJf
Hi,
I would like to build an iOS application that integrates kind of an Instagram live functionality. An user can start a live, other user can watch it and the user who is streaming can invite a user who is watching to stream with him. Is it possible to achieve it with your SDK ? Thank you for your help !
Hi
we are interested in building a mobile application with live stream functionality.
I want live streaming API and chat room conference call audio video chat messaging.
Dear Team,
Can I Use The Chat As Comments System for My Video on Demand Website? Please send a very detailed report. How to integrate chat SDK?
Thanks.
Dear Egor,
Thanks for your interest in integrating our chat sdk & api in your video on demand platform. MirrorFly chat solution compatible for all kinds of industries like VOD, Live Streaming, interactive Broadcasting, Gaming, Social communities & etc. I have initiated this our business team and one of the executives will contact you shortly.
Also, share your skype ID or contact no to reach you in a quick way
Thanks!
I am going to start something like a chat system on live streaming apps. If you help me take one by one step in this idea it’ll be helpful sir. Thank you for your basic important information.
Hello
I have gone through your chat software and I’m interested in using this for one of my online tutorial sites. Please give me access to check your Android & iOS library and we can go ahead once we have some security with performance.
Hello Manikandan,
It’s great to hear your requirements. Thanks for reaching Vplayed, Our executive will be in touch with you to discuss more about this and it will be easy to contact, if you share your contact no and skype ID.
Thanks!
Hello ,
I would also like to integrate your chat into my live broadcasting app in the UK. I would appreciate it if you could help me with information on how I can implement that. If i could have any direct access with any of your team mates.
Regards,
Rebekah
Dear Rebekah,
Thanks for your interest. I have initiated our business team and one of the executives will contact you shortly.
Also, share your skype ID or contact no to reach you in a quick way!
Thanks!