How AVOD Model is Driving The OTT Game?
Published On July 1st, 2024 Media & Monetization
The Increasing gravitational pull towards OTT platform streaming has set us free from geographical restrictions, broadcast schedules, physical barriers, and traditional media stereotypes. There is a fundamental change in the way in which any streaming video is produced, consumed, and sold to the masses.
“The exploding demand for video streaming marks the digital transformational launch of any brand”
Underlying the technology, there is a wide range of business models that gives supreme access to the content. The advertisers intend to spend on the digital transformation. As there is a rise in the VOD platforms, the advertisers look for alternative areas to advertise.
The dominant business models applied to the OTT services are the Advertisement–based Video-On-Demand (AVOD), Subscription Video On Demand (SVOD), and Transactional-based Video On Demand (TVOD).
“By the year 2023, AVOD is set to outpace SVOD with global revenues of over 100 billion”
What is AVOD? The popularity of the advertising-based video on demand or Ad-based model experiences steady growth and the marketers leverage the opportunities of Ad-supported video streaming solution. The emergence of an Improved advertising technology will drive the growth of AVOD.
“AVOD precisely quantifies data for Advertisers by giving greater accountability and creating improved ROI”
AVOD is touted as the widely used Ad-based monetization model in the VOD industry. It has achieved more traction in the video streaming market due to the improved online advertising demand and AVOD is well equipped with multiple advantages over any other alternatives for monetization.
AVOD emerges into the globe of professional content creation as More businesses and organizations are set to monetize their content with AVOD with built-in tools for best video hosting platforms on websites or best video streaming platforms.
“AVOD is simply Irresistible”
Across the globe, the number of AVOD infused platforms has enormously grown in 2021 when compared to the year 2019. India leads the table with more than half a billion free AVOD platforms and the U.S is trailing behind in the second place with close to 200 million users.
AVOD can draw the viewers, content creators, and advertisers together to bring the popularity of monetization amongst the video streaming services.
“OTT Advertisers take complete advantage of personalized advertising to attain their target audiences”
The OTT can ensure the display of Ad content across an infinite variety of OTT devices such as streaming devices, mobile devices, smart TVs, gaming consoles, or connected TVs. To realize their goals and objectives, the advertisers and content producers can bring in relevant OTT Ads.
Monetizing With AVOD
There are specific nuances to monetize content and not every uploaded content needs to be monetized. You ought to use AVOD to monetize the right content that adds value to your audience in a legion of ways.
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Never serve Ads on promotional videos for your business instead use industry-specific crash courses or tutorials is a definite Ad worthy phenomenon.
In any given situation, User experience becomes the crux of your platform’s streaming success and it is important to focus on viewer engagement.
“Across the world, advertisers use AVOD to build brand awareness and showcase their brands to the massive number of viewers”
AVOD becomes accessible for the advertisers to reach viewers across different platforms. It is the obvious choice for the advertisers to directly go to their consumers.
The market numbers back the AVOD market growth. The Ad revenue has approximately risen to 20% due to the digital demand in the current scenario.
Perks of using the AVOD monetization model
OTT is turning out to be the prime area of revenue generation for the advertisers and AVOD fuels the OTT revenue as it holds some noteworthy advantages over its alternative business models for advertisers and publishers. Advertisement-based VOD is a potent source of revenue for publishers and a brilliant source of possibilities for advertisers.
Increased ROI potential for Advertisers and Publishers – As the advertisers invest more, the AVOD holds incredible potential for revenue growth in return. According to the statistics, the video Ad spend will reach 36 million by the year 2026 and it is the right time to capitalize on the trend.
Wide range of Advertising models – The advertisers and publishers have immense flexibility in the advertising possibilities. The Ad serving is very much easier with the presence of varied Ad networks and the variety of video Ad formats is massive.
Scope for Personalized Ad delivery – Personalization is the key for any marketer and the use of personalized advertising gives the advertisers a clear focus on their target audience. It proportionally boosts sales and increases the user experience in a better way.
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Rise of Ad-supported OTT services – The growth rate for Ad-supported streaming services has doubled in recent times and the pandemic situation has further fuelled it. OTT platform streaming has considerably increased by 115% in the year 2021. Presently, there is a need to create a video streaming website to generate revenues with Ad-supported businesses.
Consumers promote Ad-supported streaming – Consumers are turning towards streaming content to witness the Video on demand. More than 63% of the consumers opt for free or less expensive Ad-supported services over the costlier ones. Such Ads never hinder the viewing experience and it flows in parallel with the viewers and the streamed content.
- Video Ads have Higher completion rates – The viewers can never skip an Ad with any installation of Ad Blockers or channel changes in the OTT streaming. This increases the chances of making the Ad visible completely.
Monetize your Streaming Platform with Video Ads
VOD streaming platform promotes advertisers to recapture and create impressions amongst the viewers in a holistic way. Investing in OTT Ads with the infusion of technological advancements will make any brand rise with promising business profits.
Hi I'm Sundar. Interested in digging deep into business management tools and IPTV media technologies. Love to blog, discuss and share views on business management tips and tricks.
Hello, I would like to know more about the platform. My team and I want to make our 9th Edition Film Festival Online. Our revenue is thanks to our sponsors so we want to have two models for our film festival, AVOD and All-Access membership
Hello team, I am looking for a platform that allows for immediate free access to the archived content library like Youtube (AVOD monetization). While also having TVOD live-streaming capabilities as well.
Hi, I am looking at launching an SVOD channel (with some AVOD) for my company’s content. We have nearly 1000 hours of content that would be great to monetise. I am looking for costs for launching/hosting. Do you offer geo-restricting.
Hi, We’re looking to roll out a fairly standard AVOD product for movies, TV shows and their associated clips across the various OTT platforms (Fire TV, tvOS, Tizen, webOS, etc.)
Hello, Complete OTT platform solution with Web, Android, iOS apps having monetizing facilities, SVOD, AVOD service and occasional live streaming. Prefer promotion of the channel free of cost.
Hi there, I’d like to learn VPlayed’s pricing for OTT that includes TVOD and AVOD. Thank you so much for your help with this! Best regards
Hi, We have a small team involved in a project that has spanned several years. We’ve considered going-it-alone leveraging small technology partners and we’ve considered leveraging larger players in the space to host a ‘channel’. Ultimately, we believe it is best for us to consider a white-labeled option in order for us to provide our content providers and potential users the very best experience while allowing us to grow from a pilot to a mature revenue-generating platform. Our monetization model includes free (AVOD monetization), freemium and subscriptions.
Hello, We are interested in working on a platform for skilled people who want to show their talent and want to make money. AVOD business model and Tvod with an artistic interface. But we also want to add a 3d design for online art and photo exhibition. You guys will be hired for continuous development of the platform.
Hi, Requesting the ballpark pricing for an AVOD streaming service for films and shows. Something comparable to Tubi.
Hey there… We are planning to start an OTT platform based in India and want to know how we can use your services to do the same. Mainly we would like to implement our AVOD OTT platforms. with scopes for the inclusion of SVOD and TVOD in the future. We would like to discuss the rates at which you can provide your services to us and would like to get a demo of how all this would work for an OTT service provider. That would make it easy for us to explain our specific requirements if any and would enable us to formulate customizations suited for our needs. Hoping for a speedy reply from your end.
Hi, We are looking to create an OTT AVOD app and came across Vplayed as an option. I want to explore capabilities and pricing as we would be new to the OTT space and are not currently ready to make a large investment yet. Best, Hector
Hi, I want to know how much will cost a VOD/AVOD solution + OTT (all mobile devices and TV apps) of 1.000.000 minutes (10 TB) of video delivery per month. Thank you.
We are planning to launch AVOD & SVOD platform early next year and we are seeking a solution for Roku and other potential platforms.
Hi, We’re a TV network in Kenya, and interested in exploring digital options (even though the cost of data is currently exceedingly high for most families in the country). Interested in SVOD, live-streaming, AVOD streaming.
Hi, I am planning to release my feature films through AVOD. I read that you have got monetisation solutions through Ads. I would like to know more please.
I am planning to release my feature films through AVOD. I read that you have got monetisation solutions through Ads. I would like to know more please.
We are building an AVOD monetization focused on contemporary men’s style content with live shopping capabilities for fashion retailers.
Hi, we are a digital agency based in Dubai. We would like to know how we can utilize your platform to run our AVOD business model. Would like to get a demo of your platform.
Interested in test driving any of your AVOD OTT platforms apps that has integrated live FAST channels and AVOD titles. Also interested to learn if you have integrated with AMAGI, WURL, etc.
Hi, I would like to know prices of the AVOD ott in particular. Furthermore I would like to know if you have solutions for a 1-to-many VOD streaming and its cost. Thank you Best regards,
Hi, Were into field of advertising and are now planning to enter into AVOD sector. Need more information about white label solution for the App and for TV and cost. Awaiting for your reply. Thanks
This is one of the best articles about the avod ott platforms I’m looking for. Thanks for sharing this with me and keep up the good work and very detailed information about the revenue model & AVOD example platform.
Great, thanks for sharing this blog about the AVOD revenue model with movie monetization solution. Really looking forward to reading more. Really Cool.
Interesting Articles! Thanks for sharing about advertising-based business model for movie streaming. I am also looking to know more about AVOD OTT for streaming platforms.
Content owners should read about the ad based revenue model example? AVOD OTT and its from the business end monetization. Try to know about advertising VOD and start your own platform.
Cheers
Good to know about the informative one on the current trends in the advertising based business model, It will be the right time to get information on what AVOD OTT is and it’s meaning.
It’s a perfect article about “what is ad based revenue model” with its complete information for the end-users to know about. It will be helpful in terms of video business and general audience to get information about the advanced trend in AVOD OTT.
Hi, I would like to have a demo of the AVOD OTT video to check if it would suit our needs or launch our own advertising-based revenue model. Can you please arrange the 1-1 session for us.
We need to advertising-based business model customized as per our need for delivering our 400 hrs. of AVOD OTT content in the USA. Kindly reach out at the earliest with pricing factors and features.
Informative article for the audience to know about the ad-based revenue model with its delivery modes. Is it possible to stream the AVOD OTT content on multiple devices at the same time?
Thank you for the efforts you have put in this blog into an AVOD ott, & ad-based revenue model with monetization insights.