Customer Persona

With a vast follower base (4.5M+ YouTube subscribers) and viral success, this popular Tamil YouTube channel is adored by Indian youth. Seeking further engagement and independence, they aimed to penetrate the OTT market. They wanted to entertain their audience and provide a platform free from corporate constraints.

The Challenge

To build Tamil Nadu's first Tamil OTT platform was our client’s earnest dream. They aimed to embrace the world while staying true to their roots, offering a nurturing space for creators and filmmakers to thrive. Driven by this mission, they aspired to create world-class apps across web, Android, Android TV, iOS, Apple TV, Fire TV, & Smart TV with VPlayed. Thus, delivering an immersive and unforgettable entertainment experience.

“Fresh & fun in approach, an app was ideated keeping Tamil audiences in mind and for them to stream non-stop entertainment content from anywhere, anytime & on any device”
The Solution

With VPlayed's expertise, a featureful Tamil OTT platform was developed, surpassing global standards. With a worldwide audience base in mind, we built a versatile app compatible with various platforms and devices. Embracing both SVOD and AVOD models, we struck a balance between subscription and ad-supported content. Security was paramount, with 6+ top-notch features implemented for user safety.

Loaded with original Tamil content, the app transcended language and culture. Customizations like live TV pop-ups, podcasts, and picture-in-picture enriched the experience. The result was a distinctive, transformative app reshaping the entertainment landscape, connecting Tamil audiences beyond borders.

The Results

This groundbreaking venture resulted in remarkable business growth as the first YouTube channel to launch a Tamil OTT platform. With over 3000+ new monthly subscribers on average and handling 15K concurrent users during a popular music director's live concert, its global reach expanded to 15+ countries. Offering seamless viewing across devices, VPlayed's journey with this client continues to inspire as they step into their third phase.

  • 15+
    Countries Reached
  • 15,000+
  • 4X
    Increase in Monthly Users

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Felix Mpfizi,
Chief Technical Officer, Mass Kom Group

VPlayed’s flexible video management system and multiple monetization models enabled BS Value OTT to grow rapidly and become one of India’s top regional streaming platforms. We are excited about expanding our roadmap with the support of VPlayed team.

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RJ Vigneshkanth,
CEO, Black Sheep Entertainment
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